A lot of people see strategy as a complex subject and one they want to avoid. But you can't build a strong future without a great strategy.
Keep it simple, at its essence it boils down to three questions...
Where are we now?
Where do we want to go?
How are we going to get there?
To successfully use these questions, you must be brutally honest about where you actually are now. It is only when you really know where you are coming from, that you can create a path to a brilliant winning offering that can elevate your company to a new level.
